Unforgettable brands. Impactful campaigns. Experiences that resonate. We partner with brilliant minds to create work driven by emotion and built for results.

ST. ALi COFFEE

We've been part of the ST. ALi family for ages, jumping in on projects big and small. From slick Porsche tie-ins and high-octane F1 event spaces to completely revamping their packaging for national shelves. Good people, great coffee, and work that keeps things interesting.

ORDINARY SODA

For Ordinary Soda, we immediately addressed the primary touchpoint for consumers: the packaging. Recognising the need to stand out in a saturated market while maintaining an approachable feel, we focused on creating a unique interplay with typography. This bold visual identity was crafted to cut through the on-shelf RTD noise, fulfilling the brief of making a strong impression in an ordinary way.

YAWYE (YOU ARE WHAT YOU EAT)

More than just a visual identity, we helped this vibrant smoothie and acai bar build its narrative, even landing on the name: YAWYE (You Are What You Eat). Drawing inspiration from the colourful world of "The Very Hungry Caterpillar," we aimed to evoke a sense of joyful nourishment. The bright colours and lively graphics were specifically chosen to highlight the fresh and wholesome ingredients, creating a playful and inviting experience for health-conscious consumers.

GOLDIES
(WIP -  full project coming soon)

We’re having a blast helping Goldies Store bring their vision to life. They're all about beautiful aesthetics for kids, and we crafting a young, vibrant, and illustrated identity to match.

CLEMENT

We're working on a very special project for Clement, a coffee brand with its flagship at the iconic South Melbourne Market. This hush-hush (for now) project involves a custom-designed brand typeface and a set of very special illustrations we're eager to share more about.

NEDS BAKE

For Melbourne institution Ned's Bake, we undertook a significant brand reimagining project. This involved a full rebrand to refresh their image, the creation of new packaging that aligns with their premium offerings, and a complete website overhaul focused on improving user experience and accessibility to their delicious products.

OTHERSIDE

With founders Clement and Julien of Otherside Coffee, we successfully executed a comprehensive rebranding initiative. This included developing a custom Shopify site and completing numerous packaging projects. Beyond this, we closely supported Otherside in the successful launch of five new stores, with plans for continued expansion underway.

THE BEEHIVE HOTEL

For The Beehive Hotel, we developed a brand identity grounded in traditional pub heritage, featuring hand-drawn logos and monograms. This crafted approach gives the hotel a familiar and enduring visual presence, honouring its previously established character.

REALLY GOOD PEOPLE/BRANDS
(WIP -  full projects coming soon)

Our packaging design for Really Good People, featuring a memorable elephant with licorice legs, not only transformed this licorice brand but also played a key role in its instant sell-out success. Beyond this iconic design, we've partnered with Really Good People to strategise and design numerous brands within their portfolio, helping them establish a strong and impactful presence across their ventures.

GOODS GROCER

To establish Goods Grocer upon its opening in early 2023, we crafted an integrated brand experience. This included the development of a unique visual identity, an adaptable packaging system designed for its diverse offerings, and a strategic communications approach to effectively connect with its target audience from the outset.
Office BFF 2025“The happiness of being envied is glamour.”