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Office BFF

A global studio for brand worlds. We build them in language, image and material, and set them loose on shelves, screens and streets.

PROJECT · STUDIO, MAKING

ST. ALi x Star Wars

A Star Wars Father’s Day campaign for ST. ALi, covering the film, stills and coffee bag.

PROJECT · STUDIO

Peggies Matcha brand and packaging

Brand, packaging and site for Peggies, a fun, punchy flavoured matcha brand from Melbourne.

A woman holds green Peggies matcha pouches up to her face and on her head, against a brown backdrop.

POST · SYSTEMS

The illustration machine: how we built it

How we built a machine in Weave that makes images for the site, and why a brand might want one.

Grain-blurred abstract illustration in blue, red, yellow, green and violet.

PROJECT · STUDIO

ST. ALi national packaging rebrand

Packaging for ST. ALi’s national supermarket rollout, across the core blends and pods.

Black ST. ALi Coffee bag with a red Wide Awake label, resting on a filter coffee brewer against a blue background.

PROJECT · STUDIO · IN PROGRESS

LYB

Coming soon.

Black shorts with a small white LYB mark at the hem.

INSTAGRAM · ST. ALi x KYLIE MINOGUE ↗

A woman holds a coffee in the cab of a silver Kylie x ST. ALi coffee truck.

PROJECT · STUDIO

Ordinary Soda brand and can

A new soda brand built from scratch, with a game-inspired world and 3D animation.

QUOTE

“We never look just at one thing; we are always looking at the relation between things and ourselves.”

John Berger

PROJECT · STUDIO ↗

Trenery OOH and in-store campaign

OOH and in-store campaign design with creative partners Unit1.

Trenery poster in a bus shelter on a street in front of a brick building.

INSTAGRAM · TWO BOYS BREW ↗

A hand holds two Two Boys Brew energy tea bottles in warm light.

PROJECT · STUDIO

Really Good People licorice packaging

Licorice packaging for Really Good People, and an elephant with legs made of licorice.

Hands hold a black and pink printed tote bag against a white tiled wall.

PROJECT · STUDIO

Otherside brand

A rebrand for Otherside Coffee, with a mark taken from the smiley faces staff drew on customers’ cups.

A smiley face shadow cast onto a footpath from a shopfront window.

 

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INSTAGRAM · BEER NUTS ↗

A glass beer mug full of nuts on two Beer Nuts cans, with a crushed can and scattered nuts on black.

PROJECT · STUDIO · IN PROGRESS

Sylvie brand and website

Coming soon.

A hand holds a phone showing the Sylvie website, with a blurred orange flower and a customer quote.

PROJECT · STUDIO

Otherside store design

Interior, fit out and brand in the space for Otherside’s store at 45 Collins Place, Melbourne.

Otherside cafe counter with a green fridge wall, a lit Otherside sign and a smiley face.

QUOTE

“One day, someone showed me a glass of water that was half full. And he said, ‘Is it half full or half empty?’ So I drank the water. No more problem.”

Alejandro Jodorowsky

PROJECT · STUDIO

The Beehive Hotel rebrand and signage

A rebrand and signage for The Beehive Hotel, a local pub in Hawthorn.

A pint of beer in a glass printed with The Beehive Hotel, held on the bar.

INSTAGRAM · HIDE HOTEL BYRON BAY ↗

A white Hide door hanger on a door handle: Restoring & Recharging. Do Not Disturb, please leave me to it.

INSTAGRAM · SENSORY LAB ↗

A Sensory Lab Santo Organic Blend coffee bag on a steel tray beside an espresso machine and a cup of coffee.

DIELINE · ORDINARY SODA ↗

Dieline logo in white on black.

POST · MAKING

What happens between the design and the shelf

Where a custom skincare bottle range is up to, from first references to plastic samples.

Technical drawing of a bottle lid at three times scale, with the line Radiance, Armour, Health. debossed around its base.

INSTAGRAM · NEDS LOCAL EUROPEAN ↗

A brass plaque reading Neds Local European on a painted brick wall above green glazed tiles.

PROJECT · STUDIO

Yawye naming, identity and fit out

Naming, identity and fit out for Yawye, a healthy smoothie bar in Melbourne’s CBD.

Two women share a smoothie on a bench in front of a wall of Yawye posters.

PROJECT · STUDIO

ST. ALi espresso concentrate

An espresso concentrate for ST. ALi, in a tap pouch that riffs on the Australian goon sack.

A car boot packed with camping gear, sleeping bags and an orange cooler, with the espresso concentrate pouch tucked in.