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Story

A curious creative studio in South Melbourne.

Office BFF is an independent brand and design studio, formerly Rodeo Rodeo, working with brands around the world.

The studio is a place for thinking. Ideas come first, drawn from culture, research and a long habit of looking closely, then shaped with strategy and commercial judgement into the whole world of a brand: how it looks, sounds and behaves, and where it belongs.

The work rests on experience: taste, judgement, a sense of what matters and the ability to make it real.

We’re small and senior by design. The people who shape an idea carry it through to the finished thing.

The Office BFF studio on Yarra Place, South Melbourne: a dark brick front with an orange sign and a flowering tree over the door.

STUDIO

Brand, packaging, world building and campaigns, from the first idea through to the shoot, film or activation.

MAKING

Merch, packaging, seasonal gifting and artistic objects, designed, sourced and produced.

SYSTEMS

Brandfiles, AI and agentic systems, and the tools and training that help teams put them to work.

OFFICE BFF

  • Richard EllisCreative Director
  • Salvatore MalatestaAdvisor and Creative Partner
  • Nedim RahmanovicSenior Designer
  • Tim CederwallSenior Designer
  • Lucy CrockBrand and Project Manager

CONTACT

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